大谷翔平とスーパースター・マーケティング：記者談話室vol.75

　「WWDJAPAN」ポッドキャストの「記者談話室」は、ファッション業界のその時々のニュースや話題について、3人の記者が分かりやすく解説したり、時には脱線したりしながら、掘り下げていきます。　第75回は「大谷翔平とスーパースター・マーケティング」です。3月に開催されたWBCで日本を優勝に導き、4月に開幕したメジャーリーグでも二刀流で活躍する大谷翔平選手は、多くのブランドの広告塔として絶大な影響力を持っています。アスリートを起用したスポーツマーケティングの成功事例といってよいでしょう。大谷効果をさまざまな視点から語り合います。「記者談話室」へのご意見ご感想をこちらまでお寄せください。この配信は以下のアプリでもご利用いただけます。 Apple Podcast Spotify

Episode metadata supplied by the publisher feed · Published Apr 17, 2023

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大谷翔平とスーパースター・マーケティング：記者談話室vol.75

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