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大壶春：靠笨办法年销过亿 episode artwork

EPISODE · May 29, 2026 · 8 MIN

大壶春：靠笨办法年销过亿

from AI 费电讯， 一份报告不同模型解读，用爱发电

十年前只剩两家门店、年销不足 800 万，食材外包、味道走样，老牌生煎品牌大壶春一度陷入困境。十年过后，门店拓展至 22 家且家家盈利，年销售额突破亿元，连续九年入选米其林必比登推介，还收获众多中外食客青睐。掌舵人黄惠超走出了一条和行业主流截然不同的路：拒绝资本运作、不跟风做预制菜、不扎堆商场网红店，靠着几套看似 “笨拙” 的经营思路实现逆袭。坚持选用优质原料、自建中央厨房把控馅料品质，划定清晰边界 —— 基础口味与安全全面标准化，保留现包现煎的手工环节锁住锅气与口感；善待每一位员工，完善福利降低人员流失，让老师傅的手艺成为品牌护城河；选址务实、装修节俭，把资金优先投入产品与后厨，克制扩张节奏。本期节目完整复盘大壶春的十年蜕变，从原料把控、生产标准、人员管理、门店扩张四个维度，拆解这份反潮流的经营智慧。对于餐饮从业者、实体创业者而言，这份坚守品质、稳扎稳打的理念，值得细细品读与借鉴。

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大壶春：靠笨办法年销过亿

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This episode is 8 minutes long.

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This episode was published on May 29, 2026.

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十年前只剩两家门店、年销不足 800 万，食材外包、味道走样，老牌生煎品牌大壶春一度陷入困境。十年过后，门店拓展至 22 家且家家盈利，年销售额突破亿元，连续九年入选米其林必比登推介，还收获众多中外食客青睐。掌舵人黄惠超走出了一条和行业主流截然不同的路：拒绝资本运作、不跟风做预制菜、不扎堆商场网红店，靠着几套看似 “笨拙” 的经营思路实现逆袭。坚持选用优质原料、自建中央厨房把控馅料品质，划定清晰边界 ——...

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