Da Lab a ROI: come trasformare 15 recentissimi paper neuroscientifici in vendite e-commerce

from Smau Academy · host Andrea Saletti

🎙 Il mondo dell’e-commerce sta cambiando: consumatori più informati, distratti e interattivi con sistemi AI richiedono un approccio nuovo. In questo episodio, Andrea Saletti ci guida a trasformare ricerche neuroscientifiche recentissime in azioni concrete: - capire come il cervello moderno decide cosa acquistare - sfruttare scorciatoie mentali e bias cognitivi per migliorare l’esperienza online - ottimizzare e-commerce e strategie digitali quando a decidere sono persone e AI insieme - anticipare le tendenze future della vendita digitale Un workshop pratico, basato su dati reali e casi di successo, per chi vuole aumentare conversioni, fidelizzazione e vantaggio competitivo. #SMAUAcademy #Neuroscienze #Ecommerce #AI #ConversionRate

Episode metadata supplied by the publisher feed · Published Jul 13, 2026

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Da Lab a ROI: come trasformare 15 recentissimi paper neuroscientifici in vendite e-commerce

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