Da Mumitroldene sagde nej til Disney og gik selv

from BARC Scandinavia · host BARC Scandinavia

Da Roleff Kråkström startede i Moomin Estate, firmaet bag Mummitroldene, for 15 år siden, var der ingen kommerciel strategi. Og selvom det var fristende at sige ja til et tilbud om at sælge alle rettigheder til Disney-koncernen, anlagde han i stedet en ny global strategi under mottoet; ‘don’t worship ashes - pass on the flame.’ Nu er bøtten vendt og Mummin Estate er et $ billion foretagende med forlystelsesparker, caféer og licenser over hele verden. Få nogle af Roleff Kråkströms hemmeligheder bag succes’en her. Medvirkende: Roleff Kråkström. Vært: Christian Goldbach.

Episode metadata supplied by the publisher feed · Published Feb 11, 2022

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Da Mumitroldene sagde nej til Disney og gik selv

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