Da Mumitroldene sagde nej til Disney og gik selv

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This episode is 32 minutes long.

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This episode was published on February 11, 2022.

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from BARC Scandinavia · host BARC Scandinavia

Da Roleff Kråkström startede i Moomin Estate, firmaet bag Mummitroldene, for 15 år siden, var der ingen kommerciel strategi. Og selvom det var fristende at sige ja til et tilbud om at sælge alle rettigheder til Disney-koncernen, anlagde han i stedet en ny global strategi under mottoet; ‘don’t worship ashes - pass on the flame.’ Nu er bøtten vendt og Mummin Estate er et $ billion foretagende med forlystelsesparker, caféer og licenser over hele verden. Få nogle af Roleff Kråkströms hemmeligheder bag succes’en her. Medvirkende: Roleff Kråkström. Vært: Christian Goldbach.

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Da Mumitroldene sagde nej til Disney og gik selv

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Frequently Asked Questions

How long is this episode of BARC Scandinavia?

This episode is 32 minutes long.

When was this BARC Scandinavia episode published?