Da un CALZIFICIO a un COLOSSO da €1,2 MILIARDI di vendite...

What this episode covers

Nel 1994 il Maglificio Calzificio Torinese, dopo anni di successi, viene dichiarato fallito. A rilevarlo è Marco Boglione, un imprenditore che all'interno del MCT aveva lavorato per anni prima di lasciarlo per lanciarsi in altre avventure. L'azienda viene rimessa in piedi e Boglione, con la sua squadra, decide di sfruttare la nuova tecnologia di internet per ripensare interamente l'organizzazione aziendale e i rapporti con clienti e fornitori. Oggi, dopo anni di alti e bassi, l'azienda ha raggiunto €1,2 miliardi di vendite aggregate grazie a brand come Kappa, Robe di Kappa, K-Way, Superga, Briko, Sebago, Jesus Jeans, Woolrich e Sundek. BasicNet è la terza impresa che raccontiamo in questo nuovo spin off di Actually, realizzato in collaborazione con BCG, in cui ripercorriamo le storia delle aziende italiane che hanno fatto la Storia industriale del nostro Paese. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Actually?

This episode is 1 hour and 41 minutes long.

When was this Actually episode published?

This episode was published on April 15, 2026.

What is this episode about?

Nel 1994 il Maglificio Calzificio Torinese, dopo anni di successi, viene dichiarato fallito. A rilevarlo è Marco Boglione, un imprenditore che all'interno del MCT aveva lavorato per anni prima di lasciarlo per lanciarsi in altre avventure. L'azienda...

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