打下高端冰淇淋市場！莫凡彼總經理方立寰的餐飲經營術

from 決戰創業食刻 · host 拾光FoodChill

主持人｜童儀展受訪者｜莫凡彼總經理方立寰來自瑞士的冰淇淋品牌「莫凡彼」，在台灣是「百富通集團」代理的旗下品牌之一。面對同樣高單價的哈根達斯早10多年來台，莫凡彼又是如何做出差異化、打造出專屬忠實客群？同時擁有自有門市和ToB市場，兩者的經營思維有何不同？通路莫凡彼總經理方立寰不藏私分享！延伸閱讀 ▶高知冰淇淋年營收3億日圓的奇蹟！他如何用設計傳達「跑著尋找美味」的精神？ https://reurl.cc/x1pWOE ▶冰淇淋的甜度、風味的關鍵在「它」！8種常加在冰淇淋中的糖 https://reurl.cc/286aDa ▶你吃過「天竺鼠口味」冰淇淋嗎？厄瓜多人超愛的創意甜品！ https://reurl.cc/OE56p9 ==================================== 「決戰創業食刻」由《拾光FoodChill》所製播 https://www.foodchill.tw/ ==================================== -- Hosting provided by SoundOn

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打下高端冰淇淋市場！莫凡彼總經理方立寰的餐飲經營術

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