DAB Radio insights with Kevin Brannigan, CEO Bay Broadcasting

Bay Broadcasting has announced the "imminent" rollout of three of its radio stations to DAB, making them available to an estimated 85% of the population. Radio Nova, Classic Hits Radio and Sunshine 106.8 will broadcast on the Failte DAB Mux2 trial, which will reach most of the country outside the Dublin when launched. Bay claims the move marks a new era of national scale and audience growth for the group and describes the launch of the three radio services on national DAB as the most exciting development for radio choice in over a decade. It believes the move will significantly increase its reach, with Nova and Sunshine expected to add 2.5m potential listeners and Classic Hits a further 1.2m people. Bay Broadcasting said the rollout gives the group the potential to challenge Bauer Media's monopoly on national radio commercial radio in Ireland. To find out more about this I spoke to Kevin Brannigan the CEO of Bay Broadcasting. Kevin spoke to me about his background, the radio stations Bay Broadcasting owns, Failte DAB Mux2, how technology has changed radio from the 1980's till now, and looking for more Irish talent to present on DAB radio. More about FáilteDAB Mux 2: FáilteDAB Mux 2 is an extended DAB+ trial network that covers approximately 85% of the Irish population. Launched in April 2026, it expands coverage well beyond the original Dublin-centric trial area to include the Midlands, Southeast, Cork, Limerick, Clare, Galway, and Mayo. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at [email protected] now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.