Dados e Web Analytics

from AdCast com Diego Santana · host Dih Santana

O convidado deste episódio é formado em publicidade e propaganda com mais de 13 anos de atuação em marketing digital, tendo passagens por empresas como shoptime, americanas, compra fácil, entre várias outras, atuando principalmente com web analytics. Eleito entre os 3 destaques de BI|Web Analytics e Métricas pelo Digitalks, fundador da métricas boss, empresa especializada em web analytics e tem como cliente grandes players do mercado. Gustavo Esteves fala sobre como se preparar para as mudanças do GA4. Hosts: Diego Santana @dihsantanabr e Bruna Sampaio @brupessoa_sampaio Convidado: Gustavo Esteves @estevesgea

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