Dag 5 i Cannes: Guldet som satte Sverige på recept

En timme innan teamet ska upp på scen berättar de historien bakom den uppmärksammade kampanjen där Sverige skrivs ut på recept – en idé som bygger på forskning, internationella läkarsamarbeten och den svenska livsstilen som ett verktyg för bättre hälsa. Samtalet handlar om hur en tydlig brief, ett modigt samarbete och ett gediget genomförande förvandlade en kreativ idé till ett prisbelönt internationellt case. Medverkande: Kristina Nyström- project manager global campaigns - visit Sweden Josefina Bergström- partner & client director - prime Weber shandwick Nils Persson- CMO Visit Sweden David Aronsson- senior creative prime weber shandwick Petter Lublin- partner & creative director prime Weber shandwick

Episode metadata supplied by the publisher feed · Published Jun 26, 2026

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Dag 5 i Cannes: Guldet som satte Sverige på recept

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