Daily Briefing Live – April 10, 2020

Key Resources Mentioned in Today's Episode:ReviveHealth Consumer Survey ReportKey Takeaways from Today's Episode:How has LA differed from other areas in their response to Covid-19?LA was an earlier adopter for the Safer at home executive order and had time to prepare first respondersWe’ve realized how financially devastating this is and are working on solutions to get back to  without putting ourselves at risk.Communication Strategies from UCLA during COVID-19Daily huddles with executive leadershipWe built a website for external and internal communications as well as provided a chat bot that will soon offer a bilingual feature.We’ve provided a risk assessment on the websiteTeam LAWe wanted to remind people we can work together without having to physically be together.We’re using mostly social media with a few PSA’sCollective ResolveBehavior enforcement (physical distancing, face masks, Safer at home)Empathy Pillar (Acknowledge that this is hard but we can get through it)Gratitude for staff has received many impressions and has been popular with the community#TeamLA 170,000 impressionsQ&A:Question: How do you leverage the community goodwill that we’re gaining as hospitals and health systems in our communities moving forward into the post-COVID era? Financially, we’re going to need help.Answer: We should keep reinforcing the importance of health and continue to support hospitals and health systems.About Daily Briefing Live:Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.