Daily Briefing Live – April 16, 2020

Key Resources Mentioned in Today's EpisodeSubscribe to the Daily Briefing Live PodcastTrump Set to Unveil Guidelines for Lifting Coronavirus RestrictionsRegister for the Rapid Recovery Show with Brandon Edwards on April 21Key TakeAwaysHealthcare Costs and Hospitals Role in AffordabilityDuring COVID-19, there's a reprieve in the narrative of pointing the finger between pharmaceutical companies, payor companies, and health systems.But this surrounding narrative around cost will reemerge in the future.Hospitals and health systems can leverage the goodwill they're receiving by building relationships with employers and consumers now to continue to build the brand preference and reputation in the local market.Rapid Recovery - By GenerationInteraction with the health system by generationBoomers and older Gen XWill be the ones responsible for filling the surgical suites in the rebuild post COVID-19Millennials and older Gen ZAre considered the "drive-through" generation who think of their care more holistically and are driven by convenienceKey factors that influence these generations are cost, convenience, personalization, and technology.COVID-19 has forced the adoption of new technologies and digital innovations to improve operational efficiency.Rapid Recovery - By BrandThe rapid recovery of patient retention, acquisition, and market sharers should sync with the post health system approach to branding. We need to keep brand-building campaigns alive.