Daily Briefing Live – April 22, 2020

Key TakeAwaysMedia Consumption ChangesRecent surveys have shown that online gaming has increased 25%We are seeing a significant uptick in streaming, broadcasting, and readingTV consumption has gone up 39% across all generations, even Gen Z, who has been dubbed the “non-TV generation” Cable TVCable has become a significant source for viewer consumptionCNN’s viewership is up by 275% based on minutes consumedSci-Fi content has seen a significant uptick in views78% of consumers are trusting their local news compared to only 68% of consumers trusting national newsStreamingAmazon is up by 117% year-over-year and up 44% since February in viewership, followed by NetflixQ&AQuestion: I would be interested to hear what low cost, quick turn around media tactics you can recommend for smaller, more local health systems?Answer: Your local stations will be the best place to buy digital space. Local news is proving to be faring better than broadcast news during this time.