Daily Briefing Live – April 27, 2020

Key Resources Mentioned in Today's EpisodeDaily Briefing Live: March 19, 2020 with Samantha PierceModern Healthcare article: "Cigna claims data shows declines in hospitalizations for serious conditions"Vox article: "Coronavirus has created a crisis for primary care doctors and their patients"Key TakeAwaysCigna Claims Data ReportHospitalization rates for atrial fibrillation decreased 35% over the two monthsHospitalizations decreased 28% for epilepsy and seizures, 24% for gastrointestinal bleeds, and 22% for aortic aneurysms and dissectionsAdmissions for acute appendicitis and acute coronary syndromes, which include heart attacks, dropped 13% and 11%, respectivelyThe Latest on Earned MediaAfter Scripps' Chief Medical Officer went on television to assure the community that hospitals were safe, cardiologists noticed a 40% jump in workFundamental pillar for earned media is to "think human"Understand that everyone is going through their own experience, and the more we can be empathetic with consumers the more effective our stories will beIf your story fits into two of the three areas below, it's a story worth pursuing:Is it related to a strategic business initiative?Do you have a story/solution that is making a tangible difference right now in the COVID-19 response?Do you have something meaningful to share with your peers or that the mass audience can benefit from?Being ProactiveExplaining to consumers how you are planning on opening back up for surgical care, chronic care, and emergency care will provide trust to the community that everything is being put into place to keep people safe and healthyHealth systems need to be prepared to navigate billing conversation as patients will start to receive bills for the care they received for COVID-19 treatment