Daily Briefing Live – April 29, 2020

Key Resources Mentioned in Today's EpisodeModern Healthcare: Nearly a third of Americans have put off healthcare during COVID-19Every COVID-19 Commercial is Exactly the SameKey TakeawaysThe Role of a Brand:  We use brands to help navigate our decisions, and the brands we trust promise us a specific level of quality.During this COVID-19 crisis, brands represent normality and will be beneficial in transitioning the patient's perception of healthcare to a new normal.Health systems are putting out similar messages because there is a sense of duty to provide clear and informative public announcements.Trying to establish a brand revolving around "self" comes off as tone-deaf and connotates bragging at an inappropriate time.Brands that step up and take responsibility during this time will be leaders in the industry after the crisis settles.  Brand Shift in a New Normal:Health systems have the option to adopt a health-oriented brand vs. a care-oriented brand.The need for post health system brands to motivate their audience through personality branding will be more crucial than ever before.