Daily Briefing Live – April 30, 2020

Key Resources Mentioned in Today's EpisodeHealthLeaders article: Teladoc Health Visits Jump 92% in Q1, Revenue Tops $180MKey TakeawaysPatient Retention Marketing StrategyHealth systems have focused on high-level brand awareness before COVID-19, and the concept of patient retention is now new territory for hospital marketers.Focusing on patient retention will require an understanding of who the customers are, what their needs are, and how to communicate with them.There should be an organizational approach to reopening health systems that should focus on:Patient acuityOperational readinessProfitabilityMarketers can help by delivering clear messaging that patients and internal personnel need to hear as it pertains to opening their doors again for elective surgeries.Virtual visits and telehealth can be a way of building trust and reassurance with patients as they are waiting for their rescheduled surgeries.