Daily Briefing Live – April 7, 2020

Key Resources Mentioned in Today's Episode:ReviveHealth Consumer Survey ReportStanford Medicine National Daily Health SurveyKey Takeaways from Today's Episode:What Have We Learned from Remote Collaboration?Health systems that lack CRM and marketing automation tools will start to prioritize getting these martech stack investments in place. A silver lining of COVID-19 is that it has provided a window of opportunity to audit processes and will force CRM adoption.Adoption of a CRM tool will be even more critical for patient engagement and retention as their waiting time for elective surgeries will increase. Elevate the perception of marketingIn a post-COVID-19 world, healthcare marketers will need to focus on brand marketing as well as promoting service lines. Marketers should also consider providing a POV section with their fiscal year planning that discusses COVID-19 and the lessons learned through this crisis.Healthcare organizations do have an opportunity to leverage their philanthropy efforts appropriately.What can we learn from other Industries?Make sure you’re providing the correct tone and appropriateness when you’re releasing information on COVID-19 and your brand's actionable steps.What’s the benefit for the consumer? Provide value adds at no cost to the consumer. Some examples of this were: HBO's free subscription and Amex and Hilton providing free hotel rooms for healthcare workers.About Daily Briefing Live:Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.