Daily Briefing Live – April 8, 2020

Key Resources Mentioned in Today's Episode:ReviveHealth Consumer Survey ReportCrisis Text LineFrontlines CounselingInstitute for Health Metrics and EvaluationNew York Times: Coronavirus Was Slow to Spread to Rural America. Not Anymore.Key Takeaways from Today's Episode:There’s still a high demand for information from local healthcare leaders, followed by national experts.Consumers still want to know where they can get tested and when they should get tests.The majority of people are taking social distancing and other precautions seriously, but don’t feel like others are taking it as seriously.71% of consumers are now interested in using Telehealth, which is a significant jump from our previous survey two weeks ago at 58%.Health Systems marketers should be focusing on the patient experience of Telehealth to ensure the adoption of virtual visits continue. Q&A:Question: How long do we need to push information on COVID-19 consistently? What content comes after or at the same time?Answer: Communicating about the COVID-19 are crucial to flatten the curve, and we will need to continue these efforts even as we come out of the peak levels. Personalizing communications to patients who have put off care due to COVID-19 delays, will go a long way to retain patient loyalty.About Daily Briefing Live:Daily Briefing Live is a 30-minute live video podcast focused on how health system marketers and communicators are managing the COVID-19 crisis.Each day, we’ll feature the latest that we’re hearing from the industry and our clients, the most up-to-day recommendations and ideas, and provide a forum for attendees to ask questions. We’ll post a recording of the podcast each day for download, and then we will be back, every weekday at 12:00 CST, until this crisis passes.To join the live video podcast each day, simply visit http://bit.ly/daily-briefing-live at 12:00PM CST.