Daily Briefing Live – June 3, 2020

Resources Mentioned in Today's EpisodeAmerican College of Surgeons COVID-19 ResourcesKey TakeawaysEmpowering Surgeons as Surgery Schedules Ramp UpThe work marketers and communicators are doing to spread the message of it being okay to come back to hospitals is crucial in easing fears and preventing people from delaying needed care.It’s on us to inform and empower surgeons so that they can meet the fears of those receiving care.Surgeons have been incredibly willing to take the steps necessary to make their patients feel comfortable.National and international organizations are helping surgeons by offering locally relevant resources to ease the additional responsibility of surgeons trying to earn trust from patients to come back into their hospitals.Handling Surgery Friction Caused by Pent up DemandFinding ways to ramp up surgeries that work well for the institution, the surgeon, and the patient creates points of friction.Clear communication is crucial in navigating this time.Elective and Nonelective SurgeryCOVID-19 has brought to light an issue in the impact of language and terms relating to how patients think about surgery.The pausing of elective surgeries during this time has caused a significant impact on patients that delayed care and are in crucial need of it now.