Daily Briefing Live – June 4, 2020

Resources Mentioned in Today's EpisodeCNN Article: US should have a 'couple hundred million' doses of a Covid-19 vaccine by the start of 2021, Fauci saysThe Atlantic Article: We Don’t Even Have a COVID-19 Vaccine, and Yet the Conspiracies Are HereAdvisory Board Feature with ReviveHealth: Q&A: The right (and wrong) ways to talk with patients who are frightened to seek careKey TakeawaysTakeaways from Rapid Recovery in Health SystemsPatient engagement and personalized messaging have been a significant focus.There has been a lack of critical patient communications included in the reopening plans of many health systems. This is often due to limitations regarding consumer targeting. Limitations we’ve seen:Recent adoptions to CRMLack of a sophisticated CRMLimited ability to work around automated marketingLearning the consumer in this new climate is crucial to patient retention.Consumers are wanting detailed information explaining how hospitals are going to keep them safe when they show up to their appointments.Consumers’ frequency of hearing about COVID-19 has shown to be an essential factor in our research.Messaging Matters – Our Recommendations  We need to keep in mind who is delivering our messages.Physicians are our biggest advocates, so we need to support them by keeping them informed by not leaving them off our communication plan.Cross-functional alignment with health systems and marketers is crucial so that marketers can adequately adjust how we are marketing and how we are communicating with patients.Forcing Function for SystemsCOVID-19 provided a silver lining highlighting the need for tools that have been on the health systems marketer’s wish list for many years.There’s been a significant increase in telehealth adoption, which is more convenient, less expensive, and overall provides better clinical care.  The rise of martech capabilities and toolsImproving personalized marketing and consumer targeting  Smarter service line prioritization