Daily Briefing Live – March 20, 2020

Key Takeaways from Today's Episode:Major government entities like the CDC, local governments are not making efforts to have really key information available in Spanish. If you go to the CDC page, it still has not yet been updated with current guidelines. The last update was on February 20 - that was a month ago.Healthcare organizations must make it a priority to conduct outreach to the Spanish-speaking population to ensure that every community has the tools to make sound decisions to prevent the spread of COVID-19.  The majority of Hispanics who lack regular health care say they get their information from television (64 percent).From a messaging standpoint, I would focus on family. Family or duty to family is a huge motivator for Latinos and so approaching messaging from this perspective is going to be key. It’s doubly important because Latinos, Asians, and African-Americans are all more likely to live in multi-generational homes. As we see that COVID-19 is more likely to be severe in older people, you can see how ensuring they are getting the right information is critical.Finally, I would tap into mobile – Hispanics are mobile-first. They outpace the general market in mobile phone ownership by 9 percent. 99% of Hispanic households have wireless phone service. So if information can be pushed via healthcare apps or texting programs, this is a quick way to get the right information in the hands of Latinos.