Daily Briefing Live – May 20, 2020

Resources Mentioned in Today's EpisodeCNN article: Florida and Georgia facing scrutiny for their COVID-19 data reportingVox article: Georgia’s COVID-19 cases aren’t declining as quickly as initial data suggested they wereKateto survey: The State of the Nation: A 50-State COVID-19 SurveyPrimary Care Collaborative survey: Primary Care & COVID-19: Week 8 SurveySubscribe to our bi-weekly COVID-19 communication insight reportsKey TakeawaysCOVID-19's Impact on Primary Care70 percent of practices have reported a 50 percent drop in inpatient visits, and only half of those visits are reimbursable.  One-third of primary care clinicians believe COVID-19 is going to affect the independence of primary care practices across the country.According to Epic Health Resources, there has been an 86 to 95 percent decrease in cancer screening during this time.Many patients have put off care, which is going to increase acute care over time.What Should Marketers Be Doing to Support Primary Care Clinics?Continue to push for patients to come in for annual exams.Make sure your hospital has a digital experience enabled.Increase self-screening and make sure they have easy access to virtual visits if they find something abnormal.