Daily Briefing Live – May 5, 2020

Key Resources Mentioned in Today's EpisodeWashington Post: Historic financial decline hits doctors, dentists, and hospitalsKey TakeAwaysConsumer PreferencesConsumers find videos to be more engaging, accessible, and memorable than any other type of content.Video as a means of storytelling and advertising is no longer a nice-to-have-option – it’s a necessity.Video TrendsThe most common use of video today is through social media content/marketing.The good news is that your video doesn’t always need a full production crew to be effective.Some key factors to consider when making a video is the content and how and where it will be distributed.Live video is not new and has been around for a while, but right now, it's more relevant than ever.Marketing videos can take many forms during a time like COVID-19, such as:Q&A sessionsBehind-the-scenesPatient testimonialsInterviews with expertsThere are many different ways to present your videos to ensure your message is reaching the right people:ExplainersPresentationsWebsite heroesTutorialsWebinarsCustomer testimonialsInterviewsLive streamsLive video