Daily Briefing Live – May 7, 2020

Key Resources Mentioned in Today's EpisodeBain survey: The US Is Not Fully Prepared to Resume Elective Medical CareAlan Shoebridge article: The 80% Healthcare EconomyRevive’s Latest Consumer Survey ReportKey TakeAwaysReturning to Clinical Settings56% of consumers have concerns over the cleanliness of hospitals and that they might contract Covid-19 from other patients.76% of consumers surveyed are planning on altering how they seek care going forward.Opportunities for BrandsHealth systems should be consistent in their messaging to consumers. It’s important to avoid self-promoting and focus on being empathetic.This is a once in a lifetime opportunity to reach consumers and retain their loyalty.It’s too early to market competitively. Health systems have gained an empathetic following that they should harness as long as possible.Any information about testing and how to receive it is still essential.Health systems need to continue to work as equals to make sure factual information gets to their communities efficiently.