Daily Reads (Livestream Experiment Day 61) - Trust is Your Service and Reputation is Your Brand

Day 61 in the books!A quick story on a cool marketing stunt turned crazy.Then, talking about trust and reputation.People will trust you one way or another. How they trust you—to do right or wrong—is up to you. From there, trust builds your reputation.Articles Discussed"Toronto police from three different divisions were called to do crowd control after mobs of people were trying to break through a giant ice block to find out the release date of Drake's new album."Cool marketing stunt; crazy reaction.Literally.“Trust as a Service: Revisiting a Vision for 𝕏 in 2026”"Trust as a Service" is an excellent framing.Because trust is your service.New article from Lukewarm is Death on SubstackWith marketing yourself, may think it's ok—or feels ok—but that doesn't mean it builds the reputation you want.Consider where you want to see yourself in 10 years.(Language warning, if that matters to you. Go to the headlining article for the read.) Get full access to Creativity & Culture at www.creativityandculture.com/subscribe