Dakota Events Playbook: Episode 2

Welcome back to the Dakota Events Playbook. In this episode, Catherine and Dominique join host Rob Robertson to go deeper into how Dakota Cocktails actually runs today — from first rooftop event to a 30+-events-a-year program:- What makes the right venue: exclusivity, cost, and atmosphere- How Dakota decides which cities to visit and when- Negotiating venue budgets around the $150-per-head benchmark- Managing headcount and RSVPs so spend and turnout line up- Why there are no pitches and no speeches — and why events stay free- The night Dakota pulled off three events in three cities- How the team follows up — and measures ROI that's hard to attribute- Advice for smaller firms getting startedPractical lessons from a team that's run 30+ events a year for five years running.