Dale Merrill, Strikingly Different Selling

Dale Merrill is a sales thought leader and co-author of the Amazon #1 New Release book in Sales and Selling, Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. He is a global managing director in FranklinCovey’s sales performance practice where he helps clients dramatically grow revenues and profitability. In today’s episode, Dale walks us through his book, Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. The inspiration of his book came to him after deciding to do a multi-year research project on how sellers can stand out. What was his conclusion? “You have to be relevant, distinct and memorable.”   Tune in to today’s episode with Dale Merrill, author of Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More to learn about how you can stand out when you’re selling.     Quotes: “We decided that there was nothing that was meaningful that had hit the sales world for like a decade and so we kicked off a multi-year research project to figure out how can sellers stand out.” (1:27-1:40)   “You have to be relevant, distinct and memorable.” (9:53-9:56)   “It's in the experience and in the engagement- it's the sellers who understand the needs of the buyer the best, and then articulates that in a way that we would describe as relevant, distinctive, memorable.” (17:21-17:32)   Links: Dale Merrill LinkedIn FranklinCovey LinkedIn FranklinCovey Website Strikingly Different Selling: 6 Vital Skills to Stand Out And Sell More on Amazon   Empellor CRM LinkedIn Empellor CRM Website Empellor CRM Twitter