Dåliga briefer en utmaning i branschen – så förändrar vi detta

Undermåliga briefer tar tid, kostar pengar och äter av kreativiteten. Vad är det som går snett mellan marknadsavdelningen och byråerna? Vem har ansvaret? Och hur kan vi lösa detta? Anne Gro Gulla är en erfaren marknadschef med många briefer i bagaget och som nu berättar om sina tankar i veckans podd.

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This episode is 28 minutes long.

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This episode was published on November 14, 2021.

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