Dall’idea al mercato

from Smau Academy · host Paolo Filipin

A. Cos’è QVC Next? QVC Next è un programma per far crescere gli imprenditori e le start-up attraverso le nostre piattaforme e il nostro know-how del business. È nato ad aprile 2016 e abbiamo lanciato la prima startup di calzature a settembre 2016. Ad oggi, in circa un anno di attività, abbiamo lanciato 25 nuove aziende sulle nostre piattaforme. B. Qual è il modello di QVC nel supportare le startup e le piccole medie imprese? QVC si caratterizza per 4 elementi fondamentali: 1. RICERCA E SELEZIONE 2. VISIBILITA’ E MULTICANALITA’ 3. SUPPORTO E DISTRIBUZIONE 4. CONSULENZA E FEEDBACK C. Quali sono gli elementi differenzianti che QVC può offrire? Story-seller: mix di vendita e intrattenimento Enabler: know-how e piattaforma multimediale strutturata Mentor: affiancare, monitorare, dare feedback D. Cos’è il QVC Next Lab? Un nuovo progetto volto a rafforzare la consapevolezza e gli strumenti di start-up, piccole e media imprese in una fase cruciale del loro sviluppo: l’accesso e presentazione del proprio progetto sul mercato/al pubblico finale. La prima edizione è stata dedicata ad imprese al femminile.

Episode metadata supplied by the publisher feed · Published Apr 29, 2019

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Dall’idea al mercato

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