DAM the Demand by Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

https://thebookvoice.com/podcasts/2/audible/97984 to listen full audiobooks. Title: DAM the Demand Author: Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon Narrator: Christopher Lochhead Format: mp3 Length: 37 mins Release date: 11-02-22 Ratings: 5 out of 5 stars, 1 rating Genres: Advertising Publisher's Summary: From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.