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Feb 5, 2014 41 min

Dan Harbison, Caesars Entertainment - Part 1

from Media Masters Podcast Hosted by Peter Stringer/Media Masters

Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, talks to Media Masters about making the move from pro sports to casino marketing, what makes an effective hashtag, and who won the Super Bowl from a branding perspective.

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Dan Harbison, Caesars Entertainment - Part 1

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