Dan Hodges | If You Can’t Measure It, You Can’t Justify It: Cracking ROI in Law Firm Marketing

With Dan Hodges – Head of Account Management, Conscious Solutions (Specialists in Law Firm Marketing)Law-firm marketers often struggle to prove the value of their work — and that undermines long-term investment. In this episode, Dan Hodges and Graham Moore expose why missing data, outdated tracking and cultural resistance stop firms from measuring ROI. More importantly, they lay out simple, actionable steps to shift from gut-feel marketing to data-driven impact. Essential listening for marketing and BD leads, partners evaluating spend, and anyone working to grow firm profitability through sustained client acquisition