Dan Kennedy’s Second Rule of Marketing: Build Your Moat Before Consolidation Hits | pt. 2

If Part 1 made you rethink your marketing, Part 2 is where Dan Kennedy gets practical.And maybe a little uncomfortable.We are bringing this conversation back because it was one of the episodes listeners loved most, and the timing feels even more relevant now.This episode picks up live from the Great Legal Marketing Summit, where Dan and Ben Glass go deeper into the marketing moves most lawyers dismiss too quickly.Direct mail.Personal follow-up.Real client engagement.Offers that do not sound like every other law firm.Systems that keep working after the first click, call, or consultation.In a market where everyone is chasing the same digital tactics, Dan makes the case for doing the work your competitors are too lazy, too distracted, or too “modern” to do.Then the conversation turns to something bigger.Consolidation.More money is moving into legal. Bigger players are buying attention, distribution, and market share. And for small and mid-sized firms, that changes the game.You can either compete in the same noisy arena as everyone else, or you can build a moat.A real one.Dan talks about what makes a firm harder to copy, why borrowed trust matters, and why mastermind groups are not just networking events. Done right, they are places where smart firm owners trade tested ideas, avoid expensive mistakes, and keep moving while the market shifts around them.If your marketing feels decent but fragile, this episode will make you think differently about what you are really building.This is Part 2 of Dan Kennedy’s marketing reset.Want the notes from this conversation and the rest of the Summit sessions? Grab them at glmsummitnotes.com ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn