Dan LaTorraca, Senior Director of Marketing at Carolina Hurricanes

As the NHL gets closer to its return to the ice, Dan LaTorraca and his team at the Carolina Hurricanes are preparing to engage fans during an unprecedented playoff. The Canes will play on August 1st in the first NHL game since March 12. Dan is the Senior Director of Marketing for the NHL team. Leading up to puck drop, Dan joins this episode of #Storyteller to chat about how they're planning to engage fans watching from home, their content strategy for the last 4 months even without live hockey, and how they turned a commentator calling the team 'a bunch of jerks' into a marketing hat-trick.