Dan Lawrence - Effective Leadership, Losing an Airman, and Karouser - Ep#54 episode artwork

EPISODE · Oct 6, 2025 · 1H 45M

Dan Lawrence - Effective Leadership, Losing an Airman, and Karouser - Ep#54

from Rooted Wisconsin · host Brad Zima

Dan Lawrence is a successful founder, entrepreneur, and Unites States Air Force veteran. Following his honorable discharge, Dan started a successful career in the private sector, quickly leading a national lighting and electrical contractor from $11mil in sales to over $46mil in the span of six years. Feeling his value to the organization was outweighing the benefits he was receiving, Dan bet on himself and founded TLL Lighting, which ultimately became TLL Solutions, which supports brick and mortar construction projects for big box retailers. With TLL thriving, Dan has now also founded another passion project, Karouser, bringing to market a N/A lifestyle drink option for those seeking a healthier alternative to alcohol. In this episode, Dan and Brad discuss what goes into effective (and ineffective) leadership, his moving story of taking a stand against Air Force Leadership and ultimately forecasting the senseless loss of an Airman (shining a spotlight on the disparity between those leadership qualities), and his motivation to start Karouser with another thriving and lucrative business already in place. https://www.karouser.com/https://www.linkedin.com/in/daniel-lawrence-71315123/As always, a HUGE shoutout to our sponsor Karouser. They keep these episodes coming! Dan is a driving force in our partnership and I'm excited to share some of his story via our platform.

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Dan Lawrence - Effective Leadership, Losing an Airman, and Karouser - Ep#54

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