Dan Nelson Jr., President and CEO of Nelson Schmidt Inc.

In this episode of CONNECTIONS, our host Tom Luljak sits down with Dan Nelson Jr., President and CEO of Nelson Schmidt Inc. to discuss his role with Rotary's Maritime Committee and the work that goes into bringing Live @ the Lakefront to the Milwaukee community each year. Dan also shares insights from his career in marketing and communications, the evolution of the industry, and how his background in biology and psychology has influenced his approach to understanding consumers and their decision-making.