Dan Rayburn on the Super Bowl's economics: What broadcasters and advertisers aren’t telling you

The Super Bowl represents the biggest event in sports. Streaming expert Dan Rayburn joins co-hosts Nick Meacham and Chris Stone on this episode of StreamTime Sports to break down the real story behind Super Bowl streaming — the numbers, the myths, and why the industry keeps getting measurement wrong.  Key Points:How big is the Super Bowl really from a broadcast and streaming perspective?Can the industry realistically compare streaming vs. TV when methodologies differ across every platform?Why do broadcasters continue using inflated or inconsistent streaming metrics?What are the data points we should be asking for?Do the economics of live sports work for streaming platforms? To follow Dan Rayburn's live Super Bowl stream review please visit http://www.superbowlstreaming.com/