Dan Reighn of iTrade Network

During this episode of Voice in the Valley, Dan Reighn, the director of sales at iTrade Network, delves into new technology that brings simplicity and agility to the perishables supply chain. iTradeNetwork, a company working out of the Western Growers Center for Innovation & Technology, offers web-based software that automates the supply chain for the retail and foodservice industries. Their network—which is comprised of 5,000+ retailers, operators, grower-shippers, manufacturers and distributors—helps maximize efficiency and end-to-end visibility.