Dana Cornell on How Wealthy Families Approach Financial Planning episode artwork

EPISODE · Aug 26, 2026 · 38 MIN

Dana Cornell on How Wealthy Families Approach Financial Planning

from Capability Amplifier · host Mike Koenigs and Dan Sullivan of Strategic Coach

What happens when you reach a certain level of success and realize the financial strategies you've been using may no longer fit where you are today?In this episode of Capability Amplifier, I sit down with Dana Cornell, founder of Cornell Capital Holdings, for a fascinating conversation about how successful business owners can think differently about taxes, investing, income, risk, and protecting what they've built.Dana has seen both sides of the financial world.He managed more than $1.4 billion at Morgan Stanley, served hundreds of clients, and eventually gained access to the advanced planning strategies being used with families at a very different level of wealth.What he saw changed the direction of his career.Dana realized there was an enormous difference between traditional wealth management and the coordinated approach available to ultra-wealthy families. Eventually, that gap became big enough that he decided to leave and build something different.Dana and I dug into what he learned behind the scenes, the mistakes successful founders often make with their own money, and why your financial strategy needs to evolve as your business and wealth become more complex.In this episode, Dana and I break down:Why Dana walked away from a $1.4 billion practice at Morgan Stanley?The 1% advisory fee that may actually be costing you closer to 20%Why do the ultra-wealthy keep most of their liquid capital out of stocks and bonds?What founders should understand about private and pre-IPO investing?Why the tax planning on a business or real estate sale has to happen before you sell?The risk most wealthy families overlook, and it isn't the marketEveryone has a CPA, an attorney, and an advisor. Almost nobody has a quarterbackOne of my biggest takeaways from this conversation is that financial complexity requires coordination.You can have a great CPA, a great attorney, and a great financial advisor. But if nobody is looking at the entire picture and taking responsibility for how all those pieces work together, opportunities can easily get missed.For successful founders and business owners, this is an important conversation about making sure the wealth you've worked so hard to create is being managed with the same level of intention you bring to your businessTake Dana's free financial diagnostic quiz (10 questions or less — get your wealth score and freedom score): https://cchquiz.comWant Dana's tax calculator? Email [email protected] and he'll send it to you personally. Take the report to your CPA.DISCLAIMER: This episode is for educational and informational purposes only and is not financial, tax, investment, or legal advice. Dana Cornell is affiliated with Cornell Capital Holdings LLC. Nothing here is an offer or solicitation to buy or sell any security. Certain investments discussed may only be available to accredited investors. Consult your own CPA, attorney, and financial advisor before making any decisions.TIME STAMPS[00:00:00] Why Dana Cornell Left Traditional Wealth Management[00:03:42] Building a Career From Door-to-Door Prospecting[00:06:46] The Moment That Changed Dana's Career[00:09:31] How the Ultra-Wealthy Approach Financial Planning[00:12:04] Three Strategies That Move the Needle[00:14:10] Preserve, Produce, Protect, and Pass[00:17:21] Understanding the Real Cost of Advisory Fees[00:20:31] Alternative Investments and the Family-Office Model[00:25:08] Private and Pre-IPO Investing[00:29:47] Planning Around Business and Real Estate Sales[00:32:21] Building a Coordinated Team of Advisors[00:35:47] The Financial Diagnostic and Next Steps PS – When you’re ready, here’s how I can help: Want to find the hidden revenue in your business? Grab a Cup of Coffee with me: AiAccelerator.com/1kReady to reinvent yourself, your business, and your brand, and create “Your Next Act”? Watch this.Discover More???? Ai Accelerator Book: https://www.MikeKoenigs.com/AiBookFree???? Referral Party: https://www.MikeKoenigs.com/RPFree???? Your Next Act: https://www.MikeKoenigs.com/YNAFree???? Private Experiences: https://www.MikeKoenigs.com/PEFree???? Follow Mike????️ Podcast: http://www.MrBz.com/CA???? YouTube: https://www.youtube.com/koenigsmike???? LinkedIn: https://www.linkedin.com/in/mikekoenigs???? Facebook: https://www.facebook.com/koenigs???? Instagram: https://www.instagram.com/mikekoenigs???? X: https://X.com/mikekoenigsreal

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Dana Cornell on How Wealthy Families Approach Financial Planning

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