Dance Sells: Branded Ad Campaigns

You’re either the type of person who watches commercials in full or the kind of person who would rather do without them. We, the Frameform team, love a good ad and are focusing on the best and worst examples of commercials featuring dance as the selling tool in today’s episode. Dance themed ads give the worldwide audience a taste of what screendance is. Tying movement with product opens the mind of imagination and possibility to what an item can do and how it will make you feel using it. Whether the commercial is someone doing extravagant backflips in a pair of iconic khakis, or jamming out to their own beat in a pair of white headphones -- the creativity runs wild in these dancing advertisements. -- FEATURED Gap Khaki A-Go-Go (1999) Lil Buck + Myles Yachts 5 min (2020) Under Armour Misty Copeland for UA (2016) Burberry Singin in the Rain (2020) From London With Love (2014) Free People FP Movement Ballet (2014) Apple iPod/iPod Shuffle (2004 - 2008) iPod Nano (w.video) Feist - Noemie LaFrance (2006) Airpods Pro (2020) Kenzo (2017) Dir. by Spike Jonze Activia - Ingrid Silva (2016) Dir. by Ben Briand GrubHub Delivery Dance (2020) Kia Kia Soul Hamsters Party Rock Anthem (2011) Jen’s Mentioned Watch Why people hate corporate art styles so much YouTube video essay Hannah’s All-Time Favorite Commercial They - Silk (2016) Clare’s All-Time Favorite Commercial (CW: Weird AF) Quiznos Spongmonkeys (2004) Article “We are not the Huns” Jen’s All-Time Favorite Commercial John Lewis Insurance - Tiny Dancer (2015) -- CHAPTERS :00 Start 2:55 90s Gap commercials 6:14 Lil Buck + Myles Yachts 2020 Gap commercial 11:00 Misty Copeland for Under Amor 14:30 A dance ad that misses the mark 18:22 Burberry dance ads 22:05 Apple ads capturing its brand identity through dance 27:20 Big sponsors wanting attention through dance 31:30 When do we draw the line between dance and advertising? 37:20 FF Team’s all time favorite commercials / Close -- Do you have an event you’d like to share on the show? Submit your event announcement here by June 30. -- Got a question? Email us at [email protected] -- Rixey.co Instagram