Dane Whitehurst explains how packaging builds an impression and sets a tone

My guest today is Dane Whitehurst, Creative Director of Burgopak, who designs and produces packaging for different brands and products worldwide. The business is all about translating brand values into the ‘wow’ factor.Over the years the company has produced around 400 million of their patented systems!Dane talks about why packaging is important and should be one of the priorities to get in place when you have a new product. Afterall, you spend time developing a product, so why would you not present it in the very best way to your consumers? The packaging is the first thing that a consumer will see, so their experience needs to leave a good impression.He talks about the things that have to be considered when creating packaging apart from it needing to be aesthetically interesting; it has to be commercially viable, responsible and sustainable. The company has spent a lot of time on research and development to create their systems. They can then adapt these to match the specific client’s needs.He shares some of the companies that they’ve worked with over the years, which includes many banks and healthcare companies including; Ancestry, Revolut, Thriver, Motorola, O2, Vodafone.Dane also talks about how packaging has become part of PR – especially with the social media trend for unboxing.Looking at Burgopak packaging and hearing Dane talk about it, you can see that packaging is more than just boxes!To contact Dane:Website: https://burgopak.com/Email: [email protected] you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe