Danger of Integrated Studios + Ad Networks: Applovin and Zynga

from Deconstructor of Fun · host Deconstructor of Fun

Recently Applovin a major ad network and games studio - announced the acquisition of Adjust which is a company known as an MMP or mobile measurement partner. Zynga recently announced its intentions of acquiring an ad network including supply and demand side tech, mediation, and an MMP We discuss the potential implications of these kinds of vertically integrated acquisitions with a games studio business pose a number of conflicts and dangers to potential customers of the ad networks. Speakers: Josh Chandley - COO of WildCard Games and current customer of AL Josh Burns -  Founder of DigitalDevConnect, A games industry veteran and neutral party Filippo De Rose - Head of Growth at Trap Light, also previously at Pixelberry and a former customer of AL Aviad Dadon - Chief Strategy Officer at Bidshake Moderator: Joe Kim - CEO LILA Games

What this episode covers

Recently Applovin a major ad network and games studio - announced the acquisition of Adjust which is a company known as an MMP or mobile measurement partner. Zynga recently announced its intentions of acquiring an ad network including supply and demand side tech, mediation, and an MMP We discuss the potential implications of these kinds of vertically integrated acquisitions with a games studio business pose a number of conflicts and dangers to potential customers of the ad networks. Speakers: Josh Chandley - COO of WildCard Games and current customer of AL Josh Burns - Founder of DigitalDevConnect, A games industry veteran and neutral party Filippo De Rose - Head of Growth at Trap Light, also previously at Pixelberry and a former customer of AL Aviad Dadon - Chief Strategy Officer at Bidshake Moderator: Joe Kim - CEO LILA Games

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Danger of Integrated Studios + Ad Networks: Applovin and Zynga

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This episode was published on March 22, 2021.

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