Dangerous games: Red Bull's killer PR

The energy drink company has built a billion-dollar brand promoting extreme sports like BASE jumping. Who’s responsible when it goes wrong?To find out more about Tortoise:Download the Tortoise app - for a listening experience curated by our journalistsSubscribe to Tortoise+ on Apple Podcasts for early access and ad-free contentBecome a member and get access to all of Tortoise's premium audio offerings and moreIf you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact [email protected] Hosted on Acast. See acast.com/privacy for more information.