DANGERS of scaling insignificant test with Alisa

In this episode, Alisa Antypova (ex-Preply & ADC Consulting) opens the door to her world of experimentation.She talks about her start in data science, building Preply’s experimentation platform from the ground up, and how decisions become sharper when you test instead of guess.We explore airlines, marketplaces, and other complex systems where a single decision can create wide ripple effects. We talk about holdouts, the quiet truth tellers, and the risk of scaling tests that don’t really matter.Alisa shares the mistakes she’s seen, the traps teams often fall into, and why understanding what doesn’t work may be one of the most underrated skills in experimentation.Follow Alisa on LinkedIn:https://www.linkedin.com/in/alisa-antypova/Article she referenced on airlines and experimentation:https://adc-consulting.com/cases/how-latam-airlines-embraced-business-experimentation-for-revenue-management/