Danial Hooper - Using Return on Relationship to Build a Brand

Our guest today is Danial Hooper.In today’s conversation, I ask Danial about the role of community within the framework of building a brand, what challenges he has faced in building a digital brand and Danial shares an incredible shift in perspective from assessing Return on Investment (or ROI) to prioritizing Return on Relationship (ROR). Plus I get Danial to spill the beans on some new products and projects coming down the pipe at FNX Fitness.Our Partner on Today's Show - FNF Fitness - Use code "essential" for 25% off every purchaseConnect with Danial - @instadanial_ Connect with David - @dr.davidskolnik.dptConnect with the Show - @essential.strength.podcastBook Recommendation - The Go Giver (Bob Burg & John David Mann)Action PlanI want to zero in on one of Danial’s core philosophy’s for delivering amazing customer service - and that is the idea of delivering home cooked meals. I haven’t stopped thinking about this since Danial and I recorded this conversation and I’ve been taking steps to ensure I deliver that level of personalized care in each interaction I have in my coaching business and with my patients. I hope that each of you listening feel a bit of that home cooking each time you listen to this podcast. I mean really, what an incredible standard to hold. I’m so happy to have gained this gold nugget of insight from Danial.What I’d ask each of you to do is to make a point of delivering that home cooked feeling to at least one interaction this week. It could be an interaction with a customer, an employee, a friend or even a stranger. The home cooked feeling makes it obvious you’ve put extra time and thought into your interaction - you could have gone the convenient, store bought route but you decided to take the time to cook something up SPECIAL. I think you’ll find that people will respond to this in an incredibly positive way!That’s it for this week - until next time, we wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt