EPISODE · Sep 17, 2025 · 29 MIN
Daniel Blake, Alex Blackwood | Office Hours #784
from Office Hours with David Meltzer
Daniel Blake Daniel Blake, Founder and General Manager of One 11 Brands, is building innovative functional beverage brands rooted in resilience and renewal, starting with its debut brand PHX, inspired by his own journey through adversity. Before launching One 11, he spent over a decade at Anheuser-Busch leading iconic brands like Bud Light, Budweiser, and Busch Light, where he drove top-selling innovations such as Naturdays, Busch Light Apple, and Bud Light Chelada Tajin, generating hundreds of millions in revenue. Known for pairing creativity with business impact, he oversaw award-winning campaigns, forged partnerships like Busch Light’s work with Farm Rescue, and delivered four straight years of brand growth. An entrepreneur at heart, Daniel launched his first successful business while at George Washington University, scaling a grocery startup to 45 employees and $2 million in annual revenue. Alex Blackwood Alex Blackwood, a former Goldman Sachs real estate investor, is the co-founder of Mogul, a fast-growing platform making real estate investing accessible through fractional ownership. Inspired by his own frustrations with the industry’s outdated processes, he explored blockchain during his “garden leave,” ultimately launching Mogul in 2021 to let everyday investors buy into residential properties with ease and earn rental income without the barriers of large down payments or landlord responsibilities. Alongside co-founder Joey Gumataotao, Alex navigated a scrappy startup journey—pitching from a rented WeWork during a snowstorm, stretching their last dollars to attend Tim Draper’s summit, and even facing moments with less than $1 in the bank before securing crucial early funding. Their persistence paid off, driving 157% year-over-year revenue growth and positioning Mogul as a leader in fractional real estate investing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
Daniel Blake Daniel Blake, Founder and General Manager of One 11 Brands, is building innovative functional beverage brands rooted in resilience and renewal, starting with its debut brand PHX, inspired by his own journey through adversity. Before launching One 11, he spent over a decade at Anheuser-Busch leading iconic brands like Bud Light, Budweiser, and Busch Light, where he drove top-selling innovations such as Naturdays, Busch Light Apple, and Bud Light Chelada Tajin, generating hundreds of millions in revenue. Known for pairing creativity with business impact, he oversaw award-winning campaigns, forged partnerships like Busch Light’s work with Farm Rescue, and delivered four straight years of brand growth. An entrepreneur at heart, Daniel launched his first successful business while at George Washington University, scaling a grocery startup to 45 employees and $2 million in annual revenue. Alex Blackwood Alex Blackwood, a former Goldman Sachs real estate investor, is the co-founder of Mogul, a fast-growing platform making real estate investing accessible through fractional ownership. Inspired by his own frustrations with the industry’s outdated processes, he explored blockchain during his “garden leave,” ultimately launching Mogul in 2021 to let everyday investors buy into residential properties with ease and earn rental income without the barriers of large down payments or landlord responsibilities. Alongside co-founder Joey Gumataotao, Alex navigated a scrappy startup journey—pitching from a rented WeWork during a snowstorm, stretching their last dollars to attend Tim Draper’s summit, and even facing moments with less than $1 in the bank before securing crucial early funding. Their persistence paid off, driving 157% year-over-year revenue growth and positioning Mogul as a leader in fractional real estate investing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Daniel Blake, Alex Blackwood | Office Hours #784
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