Daniel Goetz of GoodPop

Since their humble beginnings at the farmers markets of Austin, TX in 2009, GoodPop has become known for producing some of the cleanest, most innovative and most delicious frozen treats available on the market. what we chat about:what were the early days of Good Pop like and how did its grassroots beginning shape the company’s values and growth?Scaling a brand with clean ingredients, organic sourcing, and no added sugarThe mission behind the Good Food CollectiveHow to navigate building a values-driven business while operating in the competitive world of CPG and large-scale retailIG goodpop | goodpop.com | Good Food CollectiveJordan & I are back this week chatting about the most exciting happenings in the food & beverage world! Here’s a sneak peak of our convo:Design: Cracker Barrel rebrand & Billie x Chia PetStrategy: YSL gifting influencers cherry pies & Blondery closing in publicFood: Vermouth spritz & She’s the Sauce protein-ificationFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | [email protected] your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr