Daniel Kitay from FUNDAY Natural Sweets: Guilt-free Lolly Love | #317

In this episode of Add To Cart, we are joined by Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added.  Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo that many ‘healthier’ lollies can bring.  They have a five-star health rating, contain around 100 calories per pack and can be found in Chemist Warehouse and Woolies. Daniel shares how a unique influencer box helped FUNDAY achieve lift off,  the journey to having a profitable Amazon presence and how a brand crush set the tone for his mission to make lollies cool. We also hear how FUNDAY  managed to entirely recoup its startup costs through profit in less than 12 months!Links from the episode:FUNDAY Natural SweetsShopify Plus (sponsored)Packleo (sponsored)Questions answered:What inspired you to go down the ‘good for you’ confectionary path? What’s the secret to having a profitable Amazon presence? How did you land on your unique TIk Tok strategy? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Daniel Kitay from FUNDAYDaniel studied a Bachelor of Commerce & Laws and was admitted as a practising lawyer in Victoria in 2015. Daniel has a passion and love for brands and business and after many years working in technology and retail (Luxury Escapes when it was first started, and working for the worlds #1 vitamin and supplement brand BY-HEALTH). Daniel founded FUNDAY Natural Sweets, Australia’s first health confectionery brand in 2020 and launched online and offline in 2021.You can contact Daniel at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community