Daniel Solomon on Scaling a Startup That Actually Helps People Eat

He didn’t grow up dreaming about fruits and vegetables. But when Daniel saw how much perfectly good food ends up in landfills—and how many families go to bed hungry—he knew he had to act.This is the story of HeroGo: a tech-first platform born in Abu Dhabi that’s turning food loss into food access, and inefficiency into opportunity. In this episode, Daniel shares how he went from building software for global brands to delivering boxes of "imperfect" produce—and why that pivot changed everything.We go deep into:Why ugly vegetables might save the worldHow HeroGo became profitable while giving two meals for every box soldThe unspoken burnout and mental health toll of building something that mattersFor every founder trying to balance impact and income, this one’s for you.Subscribe for more human-first founder stories from the UAE and beyond.Join the 100x community!