EPISODE · Dec 7, 2023 · 53 MIN
Daniel Staker - How Behavioral Marketing Can Transform Your Advisory Practice
from Standard Deviations with Dr. Daniel Crosby · host Dr. Daniel Crosby, Daniel Staker
Tune in to hear: - Why does Daniel Staker call his new book “a book from a breakdown?” - Why is behavior such a fundamental building block of marketing? - How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves? - What does Daniel Staker mean when he says that “people often fail to respect reality?” - How can we get people to accept reality when emotions are so powerful at distorting one’s perspective? - What is Daniel Staker’s chapter on “accepting the long haul” about in particular? https://www.danielstaker.com/book-on-amazon Compliance Code: 3159-OAS-11/21/2023
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What this episode covers
This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Daniel Staker. Daniel Staker is a real-life attorney who ended up working in sales, marketing, and strategy during the Great Recession. He has over a decade of executive-level experience working at organizations from small start-ups to multinational, public companies. He currently is the head of Black Flag Venture, a boutique creative and marketing consulting firm. He lives just outside of Salt Lake with his wife, children, and Banjo the Dog.
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Daniel Staker - How Behavioral Marketing Can Transform Your Advisory Practice
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