Daniel Woods - Building a Service Business Through Hospitality and Intentional Leadership

Daniel Woods is the Founder and CEO of The Addison Group, a landscape architecture firm focused on designing personalized and elegant outdoor spaces. The company serves builders and custom clients throughout Greater Nashville, offering landscape design, site and grading plans, pool and outdoor living design, and 3D rendering. Before founding The Addison Group, Daniel was a senior Landscape Architect at Southern Land Company, where he played a principal role in the development of local communities. In this episode… Growth often begins with a simple question: Is the path you're on still the right one? For entrepreneurs, this question can surface in moments of uncertainty, forcing them to rethink how they lead, serve, and build what comes next. Landscape architect Daniel Woods spent years learning the craft of design before realizing that his deeper calling was entrepreneurship. After launching his own business in 2012, he moved from simply serving clients well to building a company with a clearer structure, stronger leadership, and a more intentional client experience. Throughout his journey, Daniel learned that growth requires more than talent — it requires listening well, planning ahead, and committing fully to the principles that set your company apart. In this episode of The Decision, Robert Hartline and Eric Jackson talk with Daniel Woods, Founder and CEO of The Addison Group, about building a service business through intentional leadership. Daniel shares how he started his entrepreneurial journey, why communication and hospitality became his company's guiding principles, and how EO helped him improve his listening skills.